Have you ever heard of the 80/20 rule? Well when it comes to the internet it basically means that 80% of the traffic only goes to the about 20% of the websites online. So where does that leave you? If you are just starting out on the internet you want to be able to compete and be among the 20%. Most websites and blogs are created but unfortunately are never read or found. That is because the most popular search engine in the world is Google. If your website is not ranked on the first page of Google then chances are people will not be able to find your website.
In this post, I will be telling you and “Showing” you how to target your market with free Google Keyword Research Tools. Finding the right keywords is a science in its own. Basically, you have to put yourself in the perspective of your target audience.
Ask These Questions to Understand Your Target Market:
1. What are some of my Target Markets Problem? Many times people search online because they have a question or problem they want to solve so they are searching for the right answer. The other day, my wife was not feeling well and she had a sore throat. So she searched on Google how to cure a sore throat with common household items. - Answer she found was to gargle some warm water with salt. Problem solved!
2. What do they want to Learn About? The second biggest reason people search online is to learn something new. This might be a reason why you are reading this website today. You want to learn how to generate leads online. Identifying some things that people want to learn will help you understand their wants and desires.
3. They want to be Entertained! Some people go surf the internet for pure entertainment. They want to read something funny or watch a funny video. Or read about the latest trends and gossips.
Now that you have a little better understanding of your target market you can start to research what words or phrases they are more likely to search on the search engines.
Watch How to use the Google Keyword Research Tool:
Google offers a Free Keyword Research Tool all you need is a Gmail account or Google account. You can use the research tool by clicking on this link: Google Keyword Research Tool
Another free Google tool I like to use is “Google Trends”
This will help you identify if your topic or niche is trending up or down according to the amount of searches done online on Google. It is important to identify your Target Keywords because you will strategically be placing them throughout your websites, blog posts, pictures, videos and Facebook Fan Page.
This is the reason why I suggest performing Keyword Research before you begin spending all this time and energy creating a Facebook Fan page or website. I have personally wasted a lot of time and money in the beginning by building up websites and not performing the necessary research and I didn’t get any visitors. I share this with you so you don’t make the same mistake.
Thank you once again for taking the time to read this article, I hope it was helpful and will bring you one step closer to your goals of generating leads online.
If you can leave a me a comment below and share how you perform Target Market research I would love to hear your ideas.
